Consumo y uso de medios de comunicación de jóvenes universitarios de la Universidad Regional Amazónica IKIAM en el periodo marzo – abril del año 2015

Abstract:

The present thesis, makes an analysis of the use of free time and consumption of the media on young people of Ikiam university. The Ikiam university is located in the heart of the Ecuadorian Amazon and has been recently created to provide the same opportunities for all Ecuadorians. In the description of the chapters will be explained in depth on the creation and vision of this new milestone emblematic. The research starts with an explanation of the emergence and use of media in Ecuador, which allows you to have a pattern to make inroads into the world of young people, who are regarded as digital natives. At the end of the thesis explains, what are the choices made by the university for the use of media in their usual form and daily KEYWORDS: media, Mass media, convergence, on line, smartphone, kinestocopio, radio, cine, TV, streaming, audiencie, digital natives reception, target, probe, use of Ecuador´s media, IKIAM, virtual, emblematic college amazon

Año de publicación:

2016

Keywords:

• Comunicación - Aspectos sociales
• Licenciado en Comunicación Social – Tesis y disertaciones académicas
• Medios de comunicación – Uso
• Estudiantes universitarios – Comunicación

Fuente:

rraae