ANÁLISIS DEL PERFIL DE USUARIO COMO HERRAMIENTA PARA LA DISMINUCIÓN DE ABANDONOS EN CENTROS DEPORTIVOS

Abstract:

The high competition between sports companies, together with the knowledge and demands of users, drives sports managers to innovate and improve management systems in order to meet the existing demand and to accomplish the users expectations. This research attempts to analyze the users profile and preferences towards sports centers, as well as, the dropouts reasons, so as to verify whether there is any relationship between gender and the variables of age, frequency of attendance and dropouts reasons. The sample was made up of 111 users who completed a structured questionnaire of 6 blocks. A descriptive analysis was performed with SPSS version 25 followed by a chi-square test. The results revealed that women have a higher attendance frequency than men, a greater preference for the pool as an element to be attached to a sports center, and a higher dropout rate, mainly due to the lack of time …

Año de publicación:

2020

Keywords:

Fuente:

google