Coordinador: Efrén Mendoza Tarabó, MSc.

Abstract:

The creation and consolidation of enogastronomic festivals has its basis on the fact that gastronomy (and wine) may be the main motivation or a secondary motivation (still important) to travel to a determined location. In this sense, culinary is emerging as a key element in the promotion and consolidation of tourist destinations. And so the gastronomy can be used to satisfy the traveler, to contribute to the authenticity of the destination and to increase the economic impact of tourism through local food. In this paper we present a research about gastronomy in Ecuador and the potential that this country has to develop as a food tourism destination; to this end, we exhibit a study that could serve as a basis for replicating, about the profile, motivations and opinions of tourists on a gastronomic festival in the city of Cordoba (Spain). The three main research results are as follows: the food and wine motivation is the most significant variable, so the satisfaction of the visit increases as it does the motivation for wine tasting or tasting the delicacies coming from the Earth; Second, the type of tourist visiting the wine and food festivals is highly educated and declares high income; and, the possibility of using these festivals as a way of promoting or as a marketing strategy of food products.

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