Corporate Social Responsibility: Diagnosis in the industrial area Duran

Abstract:

This paper studies the perception of companies in Duran-Ecuador regarding the Corporate Social Responsibility (CSR), especially if they are aligned with social responsibility issues such as: business ethics, commitment to the community, quality of working life, environment and responsible marketing, a sample was taken from 12 companies in the area to know if they are familiar with CSR dimensions, sub-dimensions and indicators, to elaborate a general diagnosis of the environment. This article in its conclusion suggests that it is a task of the academy to sensitize and train the actors in terms of concept, scope and benefits of CSR, so that it can be lived better, and generate benefits for all on the road, especially for the company in that it contributes to its sustainability in the long term.

Año de publicación:

2017

Keywords:

Fuente:

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