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Covid-19 and tiktok. Analysis of social folksonomy

Abstract:

TikTok is one of the fastest-growing emerging social networks in the world, thanks to its popularity and dissemination has helped to transmit content in times of confinement because its ease of use and entertainment have been indispensable in times of crisis. We applied a quali-quantitative study, with a deductive approach, using a content analysis of exploratory scope to determine the area of interaction and socialization of the selected profiles. The results show that through this platform both influencers and supranational institutions through folksonomy have used the social network to disseminate issues related to COVID-19, health crisis, and prevention measures, thus being the social labeling indispensable for the propagation of their messages. In short, the social tagging is a fundamental tool for the immediate location and dissemination of topics determined to the COVID-19.