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Creación de Calzado Casual Masculino en la Empresa Joshep`s Marc, Mediante la Elaboración de un Proyecto de Emprendimiento en el Cantón Cevallos Provincia de Tungurahua

Abstract:

Joshep's Marc is a company that is located in the canton Cevallos since 1995 whose company created with the aim to satisfy the physiological need (clothing) human being, according to Maslow's pyramid it is a vital necessity for survival, being the manufacture of footwear for women, under the slogan fits right on your feet, footwear until today still occurs. The present draft venture has focused on creating a new line of casual footwear for the elegant man, because in the books of income of the company in two consecutive years have reflected a diminution in such income, then it is considered that to be able to meet the need for another segment ensure the economic stability of the company. In the results obtained from the project is obtained by developing the market study was possible to determine both the demand and market supply, which showed that there is unmet demand for men's casual shoes potential, determining the price that was projected inflation as well as marketing strategies. In the technical study the optimal size is determined as well as the optimal location of the plant according to the relevant factors for the company, and the operational production process or project engineering. In the organizational, study the different hierarchies within the company. The financial study is ordered and systematized monetary information to perform the economic evaluation. The financial study is ordered and systematized monetary information to. For this reason this venture is aimed to know the feasibility of the creation of casual men's segment footwear, so that after making the development and analysis of the project through indicators in the present tense and future time it is determined that the project is feasible and profitable as well as the results obtained support it.