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Web 2.0 Digital Marketing Tools in the Ecuadorian Tourism Sector Against of the COVID-19 Pandemic
Conference ObjectAbstract: The objective of this research was based on analyzing the behavior of the Ecuadorian tourist specifiPalabras claves:covid-19, digital marketing, ICT, Tourism, Tourism industryAutores:Leonardo Ballesteros-López, Santiago Peñaherrera-Zambrano, Sonia Armas-Arias, Sonia De Los Angeles López-PérezFuentes:scopusWeb 2.0 Education Tools as Support in Digital Marketing: Tungurahua Case Study
Conference ObjectAbstract: This research aims to assess the impact that information and communication technologies have as suppPalabras claves:covid-19, digital marketing, ICT, Tourism, Tourism promotionAutores:Angélica González-Sánchez, Johanna Gabriela Monge, Johanna Monge-Martínez, Ruth Infante-Paredes, Sonia Armas-AriasFuentes:googlescopusBeach uses and users in four beaches of the ecuadorian coast: The importance of physical and socioeconomic conditions for recreational beach use assessment in latin American contexts
ArticleAbstract: The understanding of the different conditions that shape the recreational use of sandy beaches is kePalabras claves:Beach management, Beach types, Beach use, sandy beaches, TourismAutores:Alba Calles, Alba Katherine Calles Procel, Carla Ricaurte-Quijano, Cervantes-Bernabe E., David Nacipucha, Fanny Manner-Baldeon, Julio GavilanesFuentes:googlescopusDecision Trees for the Analysis of Digital Marketing in the Tourism Industry: Tungurahua Case Study
Conference ObjectAbstract: The goal of this research was based on identifying the trend in digital resources for the developmenPalabras claves:covid-19, Data Analysis, Decision Trees, digital marketing, Tourism, Tourism industryAutores:Leonardo Ballesteros-López, María Cristina Páez Quinde, Sonia Armas-Arias, Sonia De Los Angeles López-PérezFuentes:googlescopusLogistic Regression Model and Decision Trees to Analyze Changes in Tourist Behavior: Tungurahua Case Study
Conference ObjectAbstract: This research was designed to identify the factors that influence the behavior changes of tourists vPalabras claves:Behavior changes, CHAID, covid-19, decision tree, regression model, TourismAutores:Angélica González-Sánchez, Johanna Monge-Martínez, Leonardo Ballesteros-López, Sonia Armas-AriasFuentes:scopusCOMMUNITY RESILIENCE AND ITS INFLUENCE ON SUSTAINABLE TOURISM DEVELOPMENT
ArticleAbstract: Purpose - This study explores residents’ perceptions of community resilience and satisfaction and thPalabras claves:community resilience, ecotourism, GALAPAGOS, sustainable tourism development, TourismAutores:Fanny Manner-Baldeon, Wilmer Carvache-FrancoFuentes:scopusPsychological behavior of the Quito native on ecuadorian tourist security
ArticleAbstract: Ecuador is currently facing high levels of insecurity due to drug trafficking and organized gangs, wPalabras claves:attitude, MOTIVATION, perception, Security, TourismAutores:Diego Salazar-DuqueFuentes:scopus