Mostrando 4 resultados de: 4
Subtipo de publicación
Article(4)
Publisher
Humanities and Social Sciences Communications(1)
Journal of Hospitality and Tourism Management(1)
Journal of Small Business Strategy(1)
Sport in Society(1)
Personalized service and brand equity in family business: A dyadic investigation
ArticleAbstract: Family business owners are crucial in building personal relationships with customers and in supportiPalabras claves:Brand Equity, Collective organizational citizenship behavior, Family business owners, Job demands-re-sources theory, Personalized services, Work overloadAutores:Alonso-Dos-santos M., Contreras O.L., Franklin Velasco Vizcaíno, Lanchimba CintyaFuentes:googlescopusThe effect of articulation in sports posters on betting behavior
ArticleAbstract: Several studies argue that sponsorship promotes and normalizes gambling behavior because commercialPalabras claves:Autores:Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Mohammadi S.Fuentes:googlescopusThe influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
ArticleAbstract: In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisitiPalabras claves:FIFA World Cup, Patriotism, social media engagement, sponsorship activation, sponsor’s image transferAutores:Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Pérez Campos C.Fuentes:googlescopusThe role of experience and trustworthiness on perception sustainable touristic destinations
ArticleAbstract: The main objective of this research is to analyze the influence of tourist experiences on the percepPalabras claves:EXPERIENCE, perception, Sustainable, TOURISM, TrustworthinessAutores:Alonso-Dos-santos M., Carvajal-Trujillo E., Daniel Quezada Arboleda, Torres-Moraga E.I.Fuentes:scopus