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The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
ArticleAbstract: In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisitiPalabras claves:FIFA World Cup, Patriotism, social media engagement, sponsorship activation, sponsor’s image transferAutores:Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Pérez Campos C.Fuentes:googlescopusThe role of experience and trustworthiness on perception sustainable touristic destinations
ArticleAbstract: The main objective of this research is to analyze the influence of tourist experiences on the percepPalabras claves:EXPERIENCE, perception, Sustainable, TOURISM, TrustworthinessAutores:Alonso-Dos-santos M., Carvajal-Trujillo E., Daniel Quezada Arboleda, Torres-Moraga E.I.Fuentes:scopus