Mostrando 3 resultados de: 3
Filtros aplicados
Subtipo de publicación
Article(3)
Publisher
Cuadernos de Gestion(1)
Investigacion Operacional(1)
Investigaciones Europeas de Direccion y Economia de la Empresa(1)
Área temáticas
Dirección general(2)
Publicidad y relaciones públicas(2)
Comercio(1)
Conocimiento(1)
Interacción social(1)
Origen
scopus(3)
Análisis de dos modelos de ecuaciones estructurales alternativos para medir la intencion de compra
ArticleAbstract: Structural equation modeling (SEM) is a useful statistical technique that establishes measurement moPalabras claves:Brand Equity, purchase intention, structural equation modelingAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusMeasuring the influence of customer-based store brand equity in the purchase intention
ArticleAbstract: Store brands account for and important market share in the Spain and a further increase in expectedPalabras claves:Brand Equity, purchase intention, Retail, Store brand, structural equation modelingAutores:Calvo-Porral C., Juanatey-Boga S., Lévy-Mangín J.P., Valentín Alejandro Martínez FernándezFuentes:scopusWhat matters to store Brand Equity? An approach to Spanish large retailing in a downturn context
ArticleAbstract: Store brands account for 41% of the Spanish market share in 2011, and a further increase is expectedPalabras claves:Brand Equity, Price, Retailer, Store brand, Store imageAutores:Calvo-Porral C., Juanatey-Boga S., Lévy-Mangín J.P., Valentín Alejandro Martínez FernándezFuentes:scopus