Legerén-Lago B.
12
Coauthors
7
Documentos
Volumen de publicaciones por año
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| Año de publicación | Num. Publicaciones |
|---|---|
| 2017 | 1 |
| 2018 | 1 |
| 2019 | 3 |
| 2020 | 2 |
Publicaciones por áreas de conocimiento
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| Área de conocimiento | Num. Publicaciones |
|---|---|
| Comunicación | 3 |
| Publicidad | 2 |
| Marketing | 2 |
| Medios de comunicación | 1 |
| Neuropsicología | 1 |
| Educación superior | 1 |
| Usabilidad | 1 |
Publicaciones por áreas temáticas
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| Área temática | Num. Publicaciones |
|---|---|
| Interacción social | 6 |
| Comunicaciones | 2 |
| Publicidad y relaciones públicas | 2 |
| Métodos informáticos especiales | 2 |
| Medios documentales, educativos, informativos; periodismo | 1 |
| Retórica y colecciones literarias | 1 |
| Juegos de habilidad de interior | 1 |
| Dirección general | 1 |
| Actuaciones públicas | 1 |
| Enfermedades | 1 |
Principales fuentes de datos
| Origen | Num. Publicaciones |
|---|---|
| Scopus | 7 |
| Google Scholar | 0 |
| RRAAE | 0 |
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Coautores destacados por número de publicaciones
| Coautor | Num. Publicaciones |
|---|---|
| Verónica Crespo-Pereira | 7 |
| Ana Cecilia Vaca-Tapia | 1 |
| Francklin Rivas | 1 |
| Valentín Alejandro Martínez Fernández | 1 |
| Arregui-Mcgullion J. | 1 |
| Cardoso J.M. | 1 |
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Publicaciones del autor
Framework for the adaptation of the characteristics of the rhetoric to the construction elements of the video game
Conference ObjectAbstract: Much of contemporary culture is defined through narrative forms [1]. Videogames subvert our traditioPalabras claves:design, Narrative, Neuroscience, Rethoric, videogameAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusEuropean public television strategies in the face of the provision of information in the digital age. The case of the british public television
ArticleAbstract: The media revolution of the last decades has encouraged new formulas to guarantee the PSM’s successPalabras claves:BBC, INFORMATION, innovation, televisionAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusInnovation, transmedia and neuroscience in television
Book PartAbstract: This chapter explains how the physiology of the human brain affects the way fiction products are proPalabras claves:emotions, Narrative, Neuroscience, Organic transmedia, STORYTELLINGAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusTelevision design through neuroscience
ArticleAbstract: Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitiPalabras claves:Attention, Audiovisual content, Bibliographic review, Content design, Edition, Emotion, Literature review, Neuromarketing, Neuroscience, STORYTELLING, television, Television contentAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusImplementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations
ArticleAbstract: Technological advances in the field of neuroscience have generally been well-received in the entertaPalabras claves:Advertising, Ethics, large-scale corporations, MARKETING, MULTINATIONALS, Neuromarketing, NeuroscienceAutores:Arregui-Mcgullion J., Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopus