Mostrando 6 resultados de: 6
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RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(2)
Frontiers in Communication(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
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Studies in Systems, Decision and Control(1)
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Publicidad y relaciones públicas(2)
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scopus(6)
Exploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
ArticleAbstract: Generalist televisions face a digital migration that allows them to compete efficiently with new opePalabras claves:General television, Income systems, Internet television, Web TVAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Legerén-Lago B., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusEuropean public television strategies in the face of the provision of information in the digital age. The case of the british public television
ArticleAbstract: The media revolution of the last decades has encouraged new formulas to guarantee the PSM’s successPalabras claves:BBC, INFORMATION, innovation, televisionAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusImplementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations
ArticleAbstract: Technological advances in the field of neuroscience have generally been well-received in the entertaPalabras claves:Advertising, Ethics, large-scale corporations, MARKETING, MULTINATIONALS, Neuromarketing, NeuroscienceAutores:Arregui-Mcgullion J., Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusInnovation, transmedia and neuroscience in television
Book PartAbstract: This chapter explains how the physiology of the human brain affects the way fiction products are proPalabras claves:emotions, Narrative, Neuroscience, Organic transmedia, STORYTELLINGAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusUsability and eye tracking: Analysis of the home pages of international universities: Do they clearly show the objetives of the institution?
Conference ObjectAbstract: The definition of contents of web pages should be governed by the principles of interaction design aPalabras claves:Diseño contenidos, Eye-tracking, Neurocienciat, UsabilidadAutores:Cardoso J.M., Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusTelevision design through neuroscience
ArticleAbstract: Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitiPalabras claves:Attention, Audiovisual content, Bibliographic review, Content design, Edition, Emotion, Literature review, Neuromarketing, Neuroscience, STORYTELLING, television, Television contentAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopus