Fair trade and commercial management: An analysis of the fair trade stores management in the city of Quito - Ecuador

Article

Abstract: This article examines how stores that promote fair trade in the city of Quito are managed. It starts

Palabras claves:

Comercio justo, Commercial management, digital marketing, Fair Trade, Gestion Comercial, Information and communications technology (ICT), Marketing Digital, Tecnologías de información y comunicación (TICS)

Autores:

Alberto X. Oña-Serrano, Diego J. Donoso, Kléber H. Mejía, María J.Morales, Oswaldo Viteri-Salazar

Fuentes:

scopus