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Actas da 4a Conferencia Iberica de Sistemas e Tecnologias de Informacao, CISTI 2009(1)
ICEIS 2006 - 8th International Conference on Enterprise Information Systems, Proceedings(1)
ICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems(1)
Journal of Database Marketing and Customer Strategy Management(1)
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)(1)
A framework proposal for ontologies usage in marketing databases
Conference ObjectAbstract: The knowledge extraction in databases has being known as a long term and interactive project. NevertPalabras claves:Data Mining, DATABASES, MARKETING, OntologiesAutores:Filipe Jorge Mota Pinto, Gago P., Teresa GuardaFuentes:googlescopusCustomer insights from transactional database: Database marketing case
Conference ObjectAbstract: Marketing databases are currently one of the most important resources in any marketing departments.Palabras claves:Data Mining, Database marketing, knowledge, Marketing databasesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusData mining as a new paradigm for business intelligence in database marketing projects
Conference ObjectAbstract: Information technologies provide not only the ability to collect and register in databases many kindPalabras claves:Business intelligence, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Filipe Jorge Mota Pinto, Gago P., Santos M.F.Fuentes:scopusData pre-processing issues: A case study for database marketing
Conference ObjectAbstract: An effective marketing database as part of CRM system will enable us to analyze the data, to find ouPalabras claves:Customer relationship management, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Filipe Jorge Mota Pinto, Teresa GuardaFuentes:googlescopusDatabase marketing intelligence supported by ontologies
ArticleAbstract: Marketing departments handles with a great volume of data which are normally task or marketing activPalabras claves:Action Research, Database marketing, Knowledge extraction process, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusOntological assistance for knowledge discovery in databases process
Conference ObjectAbstract: The dramatically explosion of data and the growing number of different data sources are exposing resPalabras claves:Data Mining, DATABASES, Knowledge Discovery, Ontologies, PMML, Web SemanticAutores:Filipe Jorge Mota Pinto, Santos M.F.Fuentes:scopusOntology-supported database marketing
ArticleAbstract: Database marketing (DBM) provides in -depth analysis of marketing databases. Knowledge discovery inPalabras claves:Database marketing, Knowledge base, Knowledge Extraction, Marketing databases, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusMarketing database knowledge extraction - Towards a domain ontology
Conference ObjectAbstract: Ontologies are currently the most prominent computer science research area under development. With tPalabras claves:Autores:Filipe Jorge Mota Pinto, Gago P., Santos M.F.Fuentes:scopusKnowledge extraction guided by ontologies: Database marketing application
Conference ObjectAbstract: The knowledge extraction in large databases has being known as a long term and interactive project.Palabras claves:Data Mining, DATABASES, Knowledge Discovery, OntologiesAutores:Filipe Jorge Mota Pinto, Teresa GuardaFuentes:scopus