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ICEIS 2006 - 8th International Conference on Enterprise Information Systems, Proceedings(1)
International Journal of Applied Engineering Research(1)
Journal of Database Marketing and Customer Strategy Management(1)
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)(1)
WSEAS Transactions on Business and Economics(1)
A framework for pervasive marketing intelligence
ArticleAbstract: Currently, the complexity of the business environment requires companies to be agile and proactive,Palabras claves:Business intelligence, Marketing intelligence, Pervasive business intelligence, Pervasive marketing intelligenceAutores:Filipe Jorge Mota Pinto, Teresa GuardaFuentes:scopusA framework proposal for ontologies usage in marketing databases
Conference ObjectAbstract: The knowledge extraction in databases has being known as a long term and interactive project. NevertPalabras claves:Data Mining, DATABASES, MARKETING, OntologiesAutores:Filipe Jorge Mota Pinto, Gago P., Teresa GuardaFuentes:googlescopusData mining as a new paradigm for business intelligence in database marketing projects
Conference ObjectAbstract: Information technologies provide not only the ability to collect and register in databases many kindPalabras claves:Business intelligence, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Filipe Jorge Mota Pinto, Gago P., Santos M.F.Fuentes:scopusDatabase marketing intelligence supported by ontologies
ArticleAbstract: Marketing departments handles with a great volume of data which are normally task or marketing activPalabras claves:Action Research, Database marketing, Knowledge extraction process, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusOntology-supported database marketing
ArticleAbstract: Database marketing (DBM) provides in -depth analysis of marketing databases. Knowledge discovery inPalabras claves:Database marketing, Knowledge base, Knowledge Extraction, Marketing databases, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopus