Mostrando 9 resultados de: 9
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Iberian Conference on Information Systems and Technologies, CISTI(2)
Actas da 4a Conferencia Iberica de Sistemas e Tecnologias de Informacao, CISTI 2009(1)
ICEIS 2006 - 8th International Conference on Enterprise Information Systems, Proceedings(1)
International Journal of Applied Engineering Research(1)
Journal of Database Marketing and Customer Strategy Management(1)
A framework for pervasive marketing intelligence
ArticleAbstract: Currently, the complexity of the business environment requires companies to be agile and proactive,Palabras claves:Business intelligence, Marketing intelligence, Pervasive business intelligence, Pervasive marketing intelligenceAutores:Filipe Jorge Mota Pinto, Teresa GuardaFuentes:scopusCustomer insights from transactional database: Database marketing case
Conference ObjectAbstract: Marketing databases are currently one of the most important resources in any marketing departments.Palabras claves:Data Mining, Database marketing, knowledge, Marketing databasesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusData mining as a new paradigm for business intelligence in database marketing projects
Conference ObjectAbstract: Information technologies provide not only the ability to collect and register in databases many kindPalabras claves:Business intelligence, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Filipe Jorge Mota Pinto, Gago P., Santos M.F.Fuentes:scopusData pre-processing issues: A case study for database marketing
Conference ObjectAbstract: An effective marketing database as part of CRM system will enable us to analyze the data, to find ouPalabras claves:Customer relationship management, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Filipe Jorge Mota Pinto, Teresa GuardaFuentes:googlescopusOntology-supported database marketing
ArticleAbstract: Database marketing (DBM) provides in -depth analysis of marketing databases. Knowledge discovery inPalabras claves:Database marketing, Knowledge base, Knowledge Extraction, Marketing databases, OntologiesAutores:Filipe Jorge Mota Pinto, Marques A.A., Santos M.F.Fuentes:scopusMarketing database knowledge extraction - Towards a domain ontology
Conference ObjectAbstract: Ontologies are currently the most prominent computer science research area under development. With tPalabras claves:Autores:Filipe Jorge Mota Pinto, Gago P., Santos M.F.Fuentes:scopusPervasive business intelligence as a competitive advantage
Conference ObjectAbstract: Today the strategic significance of information is fundamental to any organization. With the intensiPalabras claves:Business intelligence, business intelligence systems, competitive advantage, Data Mining, Pervasive systems, Process miningAutores:Filipe Jorge Mota Pinto, Geovanni Ninahualpa Quiña, Iván Fernando Palacios-Orejuela, Juan Pablo Cordova, Maria Fernanda Augusto, Teresa GuardaFuentes:scopusPervasive business intelligence: A key success factor for business
ArticleAbstract: Today the strategic significance of information is fundamental to any organization. With the intensiPalabras claves:Autores:Datzania Villao, Filipe Jorge Mota Pinto, Marcelo Leon, Maria Fernanda Augusto, Óscar Barrionuevo, Teresa GuardaFuentes:scopusProcess mining: A framework proposal for pervasive business intelligence
Conference ObjectAbstract: In recent years, global growth slowed, the markets have matured and become more competitive. The impPalabras claves:Business intelligence, competitive advantage, Pervsive Business Intelligence, Process miningAutores:Filipe Jorge Mota Pinto, Maria Fernanda Augusto, Santos M.F., Silva C., Teresa GuardaFuentes:scopus