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Iberian Conference on Information Systems and Technologies, CISTI(2)
ICEIS 2006 - 8th International Conference on Enterprise Information Systems, Proceedings(1)
International Journal of Applied Engineering Research(1)
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scopus(4)
A framework for pervasive marketing intelligence
ArticleAbstract: Currently, the complexity of the business environment requires companies to be agile and proactive,Palabras claves:Business intelligence, Marketing intelligence, Pervasive business intelligence, Pervasive marketing intelligenceAutores:Filipe Jorge Mota Pinto, Teresa GuardaFuentes:scopusData mining as a new paradigm for business intelligence in database marketing projects
Conference ObjectAbstract: Information technologies provide not only the ability to collect and register in databases many kindPalabras claves:Business intelligence, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Filipe Jorge Mota Pinto, Gago P., Santos M.F.Fuentes:scopusPervasive business intelligence as a competitive advantage
Conference ObjectAbstract: Today the strategic significance of information is fundamental to any organization. With the intensiPalabras claves:Business intelligence, business intelligence systems, competitive advantage, Data Mining, Pervasive systems, Process miningAutores:Filipe Jorge Mota Pinto, Geovanni Ninahualpa Quiña, Iván Fernando Palacios-Orejuela, Juan Pablo Cordova, Maria Fernanda Augusto, Teresa GuardaFuentes:scopusProcess mining: A framework proposal for pervasive business intelligence
Conference ObjectAbstract: In recent years, global growth slowed, the markets have matured and become more competitive. The impPalabras claves:Business intelligence, competitive advantage, Pervsive Business Intelligence, Process miningAutores:Filipe Jorge Mota Pinto, Maria Fernanda Augusto, Santos M.F., Silva C., Teresa GuardaFuentes:scopus