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Actas Da 4a Conferencia Iberica De Sistemas E Tecnologias De Informacao Cisti 2009(1)
Actas da 4a Conferencia Iberica de Sistemas e Tecnologias de Informacao, CISTI 2009(1)
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)(1)
Lecture Notes in Computer Science Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics(1)
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ODS 17: Alianzas para lograr los objetivos(2)
ODS 8: Trabajo decente y crecimiento económico(2)
ODS 9: Industria, innovación e infraestructura(2)
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scopus(2)
Data pre-processing issues: A case study for database marketing
Conference ObjectAbstract: An effective marketing database as part of CRM system will enable us to analyze the data, to find ouPalabras claves:Customer relationship management, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Filipe Jorge Mota Pinto, Teresa GuardaFuentes:googlescopusA framework proposal for ontologies usage in marketing databases
Conference ObjectAbstract: The knowledge extraction in databases has being known as a long term and interactive project. NevertPalabras claves:Data Mining, DATABASES, MARKETING, OntologiesAutores:Filipe Jorge Mota Pinto, Gago P., Teresa GuardaFuentes:googlescopus