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Conference Object(2)
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Actas da 4a Conferencia Iberica de Sistemas e Tecnologias de Informacao, CISTI 2009(1)
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)(1)
Origen
scopus(2)
A framework proposal for ontologies usage in marketing databases
Conference ObjectAbstract: The knowledge extraction in databases has being known as a long term and interactive project. NevertPalabras claves:Data Mining, DATABASES, MARKETING, OntologiesAutores:Filipe Jorge Mota Pinto, Gago P., Teresa GuardaFuentes:googlescopusData pre-processing issues: A case study for database marketing
Conference ObjectAbstract: An effective marketing database as part of CRM system will enable us to analyze the data, to find ouPalabras claves:Customer relationship management, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Filipe Jorge Mota Pinto, Teresa GuardaFuentes:googlescopus