Mostrando 10 resultados de: 23
Filtros aplicados
Subtipo de publicación
Other(23)
Publisher
Springer, New York, NY(3)
American Marketing Association(2)
Emerald Group Publishing Limited(2)
JAI(2)
Psychology Press(2)
Área temáticas
Publicidad y relaciones públicas(11)
Dirección general(8)
Grupos de personas(7)
Interacción social(6)
Otros problemas y servicios sociales(6)
Área de conocimiento
Publicidad(7)
Comportamiento del consumidor(3)
Investigación de mercado(3)
Ciencia social(2)
Salud pública(2)
Objetivos de Desarrollo Sostenible
ODS 12: Producción y consumo responsables(16)
ODS 10: Reducción de las desigualdades(10)
ODS 3: Salud y bienestar(9)
ODS 8: Trabajo decente y crecimiento económico(9)
ODS 17: Alianzas para lograr los objetivos(5)
Origen
google(23)
A comparative analysis of shopping behavior in Hispanic and non-Hispanic market areas
OtherAbstract: Many retailers target shoppers belonging to ethnic minorities, particularly Hispanics. Most often, ePalabras claves:Autores:JD WilliamsFuentes:googleAnalyzing brand names in bilingual ads: does language matter?
OtherAbstract:Palabras claves:Autores:JD WilliamsFuentes:googleConsumer racial profiling in retail environments: A longitudinal analysis of the impact on brand image
OtherAbstract: Retailers invest substantial resources developing and managing their brand; however, the challenge oPalabras claves:Autores:JD WilliamsFuentes:googleAdvertising principles, practices and outcomes: applicability to alcohol marketing
OtherAbstract:Palabras claves:Autores:JD WilliamsFuentes:googleDiversity in advertising: A summary and research agenda
OtherAbstract: Advertising is a major tool of the capitalist system in the United States and has contributed to onePalabras claves:Autores:JD WilliamsFuentes:googleDiversity in advertising: Broadening the scope of research directions
OtherAbstract: This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the SPalabras claves:Autores:JD WilliamsFuentes:googleDrivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness
OtherAbstract: Purpose – Limited attention has been paid to the cultural influences on the formation of consumer atPalabras claves:Autores:JD WilliamsFuentes:googleExamining the Effectiveness of Celebrity Advertising to Minorities: Entertainers Vs. Athletes
OtherAbstract: Advertising testimonials are almost as old as advertising itself. Dating back at least to the time tPalabras claves:Autores:JD WilliamsFuentes:googleEthical and responsible food and beverage marketing to children and adolescents
OtherAbstract: By Jerome D. Williams, PhD, Professor, Rutgers Business School-Newark and New Brunswick and MinettePalabras claves:Autores:JD WilliamsFuentes:googleMarketers’ Boon in Cyberspace: The Anticybersquatting Consumer Protection Act
OtherAbstract: Cybersquatting continually has plagued Internet traders. The Anticybersquatting Consumer ProtectionPalabras claves:Autores:JD WilliamsFuentes:google