Mostrando 6 resultados de: 6
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Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
ArticleAbstract: Many researchers have investigated the effects of brand personality on brand equity; however, the anPalabras claves:Brand Equity, Brand personality, Branding strategies, Cognitive factors, Cosmetics industry, Experiential factors, Marketing factorsAutores:Adriana Andrea Amaya Rivas, Ju T.L., Liao Y.K., Wu W.Y.Fuentes:googlescopusAnalyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach
ArticleAbstract: Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative concepPalabras claves:Brand attitude, eWOM intention, gender, Means-end chain theory, Website attitude, website attributes, website trustworthinessAutores:Adriana Andrea Amaya Rivas, Bat T., Phan Q.P.T.Fuentes:googlescopusAntecedents of existing and new products selling: A Job Demands-Resources (Jd-R) conceptual model
OtherAbstract: New product development (NPD) has gained more attention in innovation literature. Due to NPD may detPalabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googleExploring the determinants and consequences of salesperson market orientation behavior: An empirical study in the financial service industry
ArticleAbstract: Purpose: While the importance of salesperson market orientation behavior (SMOB) is widely acknowledgPalabras claves:Adaptive selling, Sales control systems, Sales planning, Salesperson goal orientation, Salesperson market orientation behaviourAutores:Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.Fuentes:googlescopusExamining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites
ArticleAbstract: Social networking sites (SNSs) have assumed an increasingly central role in the passage of electroniPalabras claves:EWOM, Information adoption, Information cbkp_redibility, Information usefulness, purchase intention, social networking sitesAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Tien D.H.Fuentes:googlescopusToward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model
ArticleAbstract: An increasing number of people and organizations have become aware of global warming and environmentPalabras claves:Consumption value, Environmental attitude, Environmental self-identity, Green marketing, Innovative green adoption, Perceived social responsibilityAutores:Adriana Andrea Amaya Rivas, Hung C.S., Liao Y.K., Vu M.Q.Fuentes:googlescopus