Mostrando 6 resultados de: 6
Filtros aplicados
Publisher
Asia Pacific Management Review(1)
Journal of Internet Commerce(1)
Journal of Service Theory and Practice(1)
Social Behavior and Personality(1)
Sustainability (Switzerland)(1)
Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
ArticleAbstract: Many researchers have investigated the effects of brand personality on brand equity; however, the anPalabras claves:Brand Equity, Brand personality, Branding strategies, Cognitive factors, Cosmetics industry, Experiential factors, Marketing factorsAutores:Adriana Andrea Amaya Rivas, Ju T.L., Liao Y.K., Wu W.Y.Fuentes:googlescopusAnalyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach
ArticleAbstract: Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative concepPalabras claves:Brand attitude, eWOM intention, gender, Means-end chain theory, Website attitude, website attributes, website trustworthinessAutores:Adriana Andrea Amaya Rivas, Bat T., Phan Q.P.T.Fuentes:googlescopusAntecedents of existing and new products selling: A Job Demands-Resources (Jd-R) conceptual model
OtherAbstract: New product development (NPD) has gained more attention in innovation literature. Due to NPD may detPalabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googleExploring the determinants and consequences of salesperson market orientation behavior: An empirical study in the financial service industry
ArticleAbstract: Purpose: While the importance of salesperson market orientation behavior (SMOB) is widely acknowledgPalabras claves:Adaptive selling, Sales control systems, Sales planning, Salesperson goal orientation, Salesperson market orientation behaviourAutores:Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.Fuentes:googlescopusExamining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites
ArticleAbstract: Social networking sites (SNSs) have assumed an increasingly central role in the passage of electroniPalabras claves:EWOM, Information adoption, Information cbkp_redibility, Information usefulness, purchase intention, social networking sitesAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Tien D.H.Fuentes:googlescopusToward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model
ArticleAbstract: An increasing number of people and organizations have become aware of global warming and environmentPalabras claves:Consumption value, Environmental attitude, Environmental self-identity, Green marketing, Innovative green adoption, Perceived social responsibilityAutores:Adriana Andrea Amaya Rivas, Hung C.S., Liao Y.K., Vu M.Q.Fuentes:googlescopus