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A serial mediation model of effects of team innovation on new product development success: Revising the role of team strategic orientations
ArticleAbstract: Although team innovation is considered as a critical pillar for the success of new product developmePalabras claves:Autores:Adriana Andrea Amaya Rivas, Wu W.Y.Fuentes:googlescopusCognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
ArticleAbstract: Many researchers have investigated the effects of brand personality on brand equity; however, the anPalabras claves:Brand Equity, Brand personality, Branding strategies, Cognitive factors, Cosmetics industry, Experiential factors, Marketing factorsAutores:Adriana Andrea Amaya Rivas, Ju T.L., Liao Y.K., Wu W.Y.Fuentes:googlescopusAnalyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach
ArticleAbstract: Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative concepPalabras claves:Brand attitude, eWOM intention, gender, Means-end chain theory, Website attitude, website attributes, website trustworthinessAutores:Adriana Andrea Amaya Rivas, Bat T., Phan Q.P.T.Fuentes:googlescopusAntecedents of existing and new products selling: A Job Demands-Resources (Jd-R) conceptual model
OtherAbstract: New product development (NPD) has gained more attention in innovation literature. Due to NPD may detPalabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googleESPAE Escuela de Negocios
OtherAbstract:Palabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googleDoes all entrepreneurship matter? The contribution of entrepreneurial activity to economic growth
ArticleAbstract: Purpose: The purpose of this paper revisits the effect of entrepreneurship on economic growth. DesigPalabras claves:CLADEA 2018, economic growth, Emerging markets, entrepreneurship, innovationAutores:Adriana Andrea Amaya Rivas, Jack Zambrano, Jack Zambrano-Vera, Paul Vera-Gilces, Xavier OrdenanaFuentes:googlescopusEstudio de factibilidad para implementar el proyecto de producción y comercialización de fideos usando el excedente del banano verde de exportación
OtherAbstract: El plan de negocios presenta una propuesta nutricional que combina las preferencias de consumos de pPalabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googleElaboración de pellets a partir del reciclaje de sacos de balanceados de camarón
OtherAbstract: El presente trabajo esta enfocado en la elaboración de pellets a partir del reciclaje de sacos de baPalabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googleGEM (Global Entrepeneurship Monitor)
OtherAbstract:Palabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googleGlobal Entrepreneurship Monitor Ecuador 2019/2020
OtherAbstract:Palabras claves:Autores:Adriana Andrea Amaya Rivas, Jack ZambranoFuentes:google