Mostrando 10 resultados de: 31
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science(2)
Academia Revista Latinoamericana de Administracion(1)
Asia Pacific Management Review(1)
Centro de Información Tecnológica(1)
European Journal of Innovation Management(1)
Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
ArticleAbstract: Many researchers have investigated the effects of brand personality on brand equity; however, the anPalabras claves:Brand Equity, Brand personality, Branding strategies, Cognitive factors, Cosmetics industry, Experiential factors, Marketing factorsAutores:Adriana Andrea Amaya Rivas, Ju T.L., Liao Y.K., Wu W.Y.Fuentes:googlescopusAnalyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach
ArticleAbstract: Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative concepPalabras claves:Brand attitude, eWOM intention, gender, Means-end chain theory, Website attitude, website attributes, website trustworthinessAutores:Adriana Andrea Amaya Rivas, Bat T., Phan Q.P.T.Fuentes:googlescopusAntecedents of existing and new products selling: A Job Demands-Resources (Jd-R) conceptual model
OtherAbstract: New product development (NPD) has gained more attention in innovation literature. Due to NPD may detPalabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googleA serial mediation model of effects of team innovation on new product development success: Revising the role of team strategic orientations
ArticleAbstract: Although team innovation is considered as a critical pillar for the success of new product developmePalabras claves:Autores:Adriana Andrea Amaya Rivas, Wu W.Y.Fuentes:googlescopusElaboración de pellets a partir del reciclaje de sacos de balanceados de camarón
OtherAbstract: El presente trabajo esta enfocado en la elaboración de pellets a partir del reciclaje de sacos de baPalabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googleGEM (Global Entrepeneurship Monitor)
OtherAbstract:Palabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googleGlobal Entrepreneurship Monitor Ecuador 2019/2020
OtherAbstract:Palabras claves:Autores:Adriana Andrea Amaya Rivas, Jack ZambranoFuentes:googleExploring the determinants and consequences of salesperson market orientation behavior: An empirical study in the financial service industry
ArticleAbstract: Purpose: While the importance of salesperson market orientation behavior (SMOB) is widely acknowledgPalabras claves:Adaptive selling, Sales control systems, Sales planning, Salesperson goal orientation, Salesperson market orientation behaviourAutores:Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.Fuentes:googlescopusFactores que impactan en los criterios de éxito de los proyectos en Perú y Ecuador: el rol moderador de las competencias del director de proyecto
OtherAbstract: El objetivo de esta investigación fue examinar la relación entre los factores críticos de éxito delPalabras claves:Autores:Adriana Andrea Amaya Rivas, Fernando Padilla A.Fuentes:googleEntrepreneurial and alliance orientation alignment in new product development
ArticleAbstract: Given different strategic logics and implications of entrepreneurial orientation (EO) and alliance oPalabras claves:Alliance orientation, Entrepreneurial orientation, New product developmentAutores:Adriana Andrea Amaya Rivas, Chen Y.C., Yang T.K.Fuentes:googlescopus