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Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
ArticleAbstract: Many researchers have investigated the effects of brand personality on brand equity; however, the anPalabras claves:Brand Equity, Brand personality, Branding strategies, Cognitive factors, Cosmetics industry, Experiential factors, Marketing factorsAutores:Adriana Andrea Amaya Rivas, Ju T.L., Liao Y.K., Wu W.Y.Fuentes:googlescopusAnalyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach
ArticleAbstract: Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative concepPalabras claves:Brand attitude, eWOM intention, gender, Means-end chain theory, Website attitude, website attributes, website trustworthinessAutores:Adriana Andrea Amaya Rivas, Bat T., Phan Q.P.T.Fuentes:googlescopusA serial mediation model of effects of team innovation on new product development success: Revising the role of team strategic orientations
ArticleAbstract: Although team innovation is considered as a critical pillar for the success of new product developmePalabras claves:Autores:Adriana Andrea Amaya Rivas, Wu W.Y.Fuentes:googlescopusA transformative perspective of financial services for the unbanked
ArticleAbstract: Purpose: This paper aims to examine the factors that affect financial services design of and their ePalabras claves:Customer participation, Customer well-being, Financial empowerment, Financial services, Interaction with the storekeeper, Perceived customer support, SELF-EFFICACY, trust, WELL-BEINGAutores:Adriana Andrea Amaya Rivas, Juan Carlos BustamanteFuentes:scopusCorrection to: How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience (Information Systems and e-Business Management, (2017), 15, 3, (689-715), 10.1007/s10257-016-0323-x)
OtherAbstract: In the original publication, the corresponding author’s name was incorrect. The correct name shouldPalabras claves:Autores:Adriana Andrea Amaya Rivas, Phan Q.P.T., Wu W.Y.Fuentes:scopusExploring the determinants and consequences of salesperson market orientation behavior: An empirical study in the financial service industry
ArticleAbstract: Purpose: While the importance of salesperson market orientation behavior (SMOB) is widely acknowledgPalabras claves:Adaptive selling, Sales control systems, Sales planning, Salesperson goal orientation, Salesperson market orientation behaviourAutores:Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.Fuentes:googlescopusEntrepreneurial and alliance orientation alignment in new product development
ArticleAbstract: Given different strategic logics and implications of entrepreneurial orientation (EO) and alliance oPalabras claves:Alliance orientation, Entrepreneurial orientation, New product developmentAutores:Adriana Andrea Amaya Rivas, Chen Y.C., Yang T.K.Fuentes:googlescopusExamining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites
ArticleAbstract: Social networking sites (SNSs) have assumed an increasingly central role in the passage of electroniPalabras claves:EWOM, Information adoption, Information cbkp_redibility, Information usefulness, purchase intention, social networking sitesAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Tien D.H.Fuentes:googlescopusDoes all entrepreneurship matter? The contribution of entrepreneurial activity to economic growth
ArticleAbstract: Purpose: The purpose of this paper revisits the effect of entrepreneurship on economic growth. DesigPalabras claves:CLADEA 2018, economic growth, Emerging markets, entrepreneurship, innovationAutores:Adriana Andrea Amaya Rivas, Jack Zambrano, Jack Zambrano-Vera, Paul Vera-Gilces, Xavier OrdenanaFuentes:googlescopusHow Trust, Knowledge Integration, and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity: An Abstract
Book PartAbstract: While creativity is one of the core factors that influence the success of new product development (NPalabras claves:Autores:Adriana Andrea Amaya RivasFuentes:googlescopus