Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites

Article

Abstract: Social networking sites (SNSs) have assumed an increasingly central role in the passage of electroni

Palabras claves:

EWOM, Information adoption, Information cbkp_redibility, Information usefulness, purchase intention, social networking sites

Autores:

Adriana Andrea Amaya Rivas, Liao Y.K., Tien D.H.

Fuentes:

google

scopus