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Building a methodology for the multimodal analysis of political, social and news phenomena in digital contexts
ArticleAbstract: Building a methodology of multimodal phenomenological analysis presents some challenge. It requiresPalabras claves:Digital contexts, Multimodal analysis, Newsworthines, phenomenologyAutores:Jorge Cruz, Marco López-Paredes, Patricio Cevallos, Veronica Yepez-ReyesFuentes:scopusContent Selection Trace Among Media Platforms
Conference ObjectAbstract: Audience choices in a new media environment are a persistent concern for all those involved in the cPalabras claves:Content, ECUADOR, media, Media ecology, Media platformsAutores:Jorge Cruz, Marco López-ParedesFuentes:scopusLegitimation by digital discourses: The case of the indigenous protest in Ecuador, october 2019
Book PartAbstract: In October 2019, a wave of protests took place in Ecuador. During this crisis, the governmental TwitPalabras claves:Autores:Andrea Carrillo-Andrade, Marco López-ParedesFuentes:scopusWhen Memes Become a Serious Business: Memetics as a Political Communication Strategy in the United States and Ecuador
Conference ObjectAbstract: The media convergence model refers to a context in which the information is produced by every and anPalabras claves:memes, Political communication, SOCIAL NETWORKSAutores:Andrea Carrillo-Andrade, Andrea del Carmen Carrillo Andrade, Marco López-Paredes, Paulo Carlos López-LópezFuentes:googlescopusThe visual speech and creativity in advertising impressed in Ecuador in daily “El Comercio” between 1908 and 1950
Conference ObjectAbstract: This research work is an extension of the first study that was developed in Ecuador on the subject aPalabras claves:Advertising, Image, PRESS, RhetoricAutores:Marco López-ParedesFuentes:scopus