Mostrando 4 resultados de: 4
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Iberian Conference on Information Systems and Technologies, CISTI(2)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(2)
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Comunicaciones(4)
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Medios documentales, educativos, informativos; periodismo(2)
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scopus(4)
Analysis of advertising as a source of financing for the national private television Company RTU (Ecuador)
Conference ObjectAbstract: The research revolves around the national private television company RTU (Ecuador) with respect to tPalabras claves:MODELOS DE NEGOCIO, Publicidad, tecnología, television, Value proposa, WebcastAutores:Ambar Micaela Espinosa-Andrade, Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati-Alarcón, Verónica Crespo-PereiraFuentes:scopusExploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
ArticleAbstract: Generalist televisions face a digital migration that allows them to compete efficiently with new opePalabras claves:General television, Income systems, Internet television, Web TVAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Legerén-Lago B., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusVertical economic study of the main television advertising concentration groups in spain: Atresmedia and mediaset year 2018
ArticleAbstract: This research compiles and analyzes the economic statements for the year 2018 of the main groups ofPalabras claves:Atresmedia, FINANCIAL ANALYSIS, Mediaset, Private television, Vertical methodAutores:Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati, Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusThe twilight of advertising investment in Spanish regional televisions: Bankruptcy of a financing model
Conference ObjectAbstract: Advertising investment in Spanish regional televisions, publicly owned media, was already below onePalabras claves:Advertising investment, autonomous television, television financingAutores:Juanatey-Boga S., Pollán M.E.M., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopus