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Iberian Conference on Information Systems and Technologies, CISTI(2)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(2)
Advances in Intelligent Systems and Computing(1)
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scopus(10)
Framework for the adaptation of the characteristics of the rhetoric to the construction elements of the video game
Conference ObjectAbstract: Much of contemporary culture is defined through narrative forms [1]. Videogames subvert our traditioPalabras claves:design, Narrative, Neuroscience, Rethoric, videogameAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusInnovation, transmedia and neuroscience in television
Book PartAbstract: This chapter explains how the physiology of the human brain affects the way fiction products are proPalabras claves:emotions, Narrative, Neuroscience, Organic transmedia, STORYTELLINGAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusEuropean public television strategies in the face of the provision of information in the digital age. The case of the british public television
ArticleAbstract: The media revolution of the last decades has encouraged new formulas to guarantee the PSM’s successPalabras claves:BBC, INFORMATION, innovation, televisionAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusSpanish TV series on twitter: What social media audiences say
Book PartAbstract: Online social networking users reflect opinions and attitudes towards the topic discussed. This studPalabras claves:Audiovisual consumption, Social media audience, Spanish TV series, TwitterAutores:Juanatey-Boga S., Verónica Crespo-PereiraFuentes:scopusTelevision design through neuroscience
ArticleAbstract: Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitiPalabras claves:Attention, Audiovisual content, Bibliographic review, Content design, Edition, Emotion, Literature review, Neuromarketing, Neuroscience, STORYTELLING, television, Television contentAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusThe influence of social media in the media and in political participation
OtherAbstract:Palabras claves:Autores:Jaráiz E., Paulo Carlos López-López, Verónica Crespo-PereiraFuentes:scopusNeuromarketing as a New Methodology for Broadcasters: A Comparison of European Public and Private Channels
Conference ObjectAbstract: Neuromarketing becomes an allied methodology in market research, for communication and advertising dPalabras claves:Education, Neuromarketing, Public broadcasters, TRANSMEDIA, TVAutores:Jorge Cruz, Verónica Crespo-PereiraFuentes:scopusNeuroscience for content innovation on European public service broadcasters
ArticleAbstract: The new media landscape is characterized by the fragmentation and disaffection of the audience towarPalabras claves:audience, Audiovisual neuromarketing, Educational content, ENTERTAINMENT, Neuroeducation, Neuroscience, public service, televisionAutores:Francisco Campos-Freire, Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusUsability and eye tracking: Analysis of the home pages of international universities: Do they clearly show the objetives of the institution?
Conference ObjectAbstract: The definition of contents of web pages should be governed by the principles of interaction design aPalabras claves:Diseño contenidos, Eye-tracking, Neurocienciat, UsabilidadAutores:Cardoso J.M., Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusShort video content in the brand strategy. Analysis of the use of TikTok by the Prado Museum
ArticleAbstract: In a society marked by the digital issue and the global pandemic by COVID-19, museums have experiencPalabras claves:Autores:Carlos Toural-Bran, Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopus