Analysis of advertising as a source of financing for the national private television Company RTU (Ecuador)

Conference Object

Abstract: The research revolves around the national private television company RTU (Ecuador) with respect to t

Palabras claves:

MODELOS DE NEGOCIO, Publicidad, tecnología, television, Value proposa, Webcast

Autores:

Ambar Micaela Espinosa-Andrade, Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati-Alarcón, Verónica Crespo-Pereira

Fuentes:

scopus