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Analysis of advertising as a source of financing for the national private television Company RTU (Ecuador)
Conference ObjectAbstract: The research revolves around the national private television company RTU (Ecuador) with respect to tPalabras claves:MODELOS DE NEGOCIO, Publicidad, tecnología, television, Value proposa, WebcastAutores:Ambar Micaela Espinosa-Andrade, Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati-Alarcón, Verónica Crespo-PereiraFuentes:scopusCrowdfunding campaigns. Its effectiveness in audiovisual projects in the Latin American context
Conference ObjectAbstract: The purpose of this communication is to identify to what extent the audio-visual sector in Latin AmePalabras claves:crowdfunding, Digital platforms, Latin American audio-visual sector, SOCIAL NETWORKSAutores:Ana Cecilia Vaca-Tapia, Mónica López-Golán, Nicole Benavides Garcia, Ximena Margarita Coronado-OtavaloFuentes:scopusCrowdfunding via digital platforms, is patronage in the 21st century an alternative for the Ecuadorian cinema?
Conference ObjectAbstract: The crowdfunding has become a tangible alternative to the film industry in many countries, especiallPalabras claves:crowdfunding, Digital platforms, film industry, SOCIAL NETWORKSAutores:Ana Cecilia Vaca-Tapia, Julia Fontenla-Pedreira, Mónica López-GolánFuentes:scopusExploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
ArticleAbstract: Generalist televisions face a digital migration that allows them to compete efficiently with new opePalabras claves:General television, Income systems, Internet television, Web TVAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Legerén-Lago B., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusEconomic comparative analysis of trends of the television channels teleamazonas and Ecuavisa
ArticleAbstract: In this research are collected and analyzed the Financial Statements for national private televisionPalabras claves:Expert System, FINANCIAL ANALYSIS, Horizontal method, television, trendsAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Johnny Alejandro Aragón-Puetate, Jorge Miguel Coello-AvellanedaFuentes:scopusEconomic study of the national private radio of Ecuador through an expert system of financial analysis vertical method
ArticleAbstract: As a means of communication, the radio has been providing communicational content to millions of homPalabras claves:Expert System, FINANCIAL ANALYSIS, Radio, Vertical methodAutores:Ana Cecilia Vaca-Tapia, Ana Magali Culqui Medina, Verónica Crespo-Pereira, Viviana Noemí Galarza-LigñaFuentes:scopusHow sustainability is defined: An analysis of 100 theoretical approximations
ArticleAbstract: Sustainability processes are imperfect, hence there is a need to analyze their construction, evolutiPalabras claves:Common benefit, Ecological factors, Ethics, Google, SustainabilityAutores:Ana Cecilia Vaca-Tapia, Arturo Luque González | Ror qgahb | Orcid.org/, Francklin Rivas, Jesús Ángel Coronado MartínFuentes:scopusMarketing and Digital Press: Information Consumption Patterns in Colombia During COVID19
Conference ObjectAbstract: COVID19 has had enormous consequences in the media. The pandemic has affected journalism by encouragPalabras claves:COLOMBIA, Consumption habits, covid19, JOURNALISM, MARKETING, PRESSAutores:Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati-Alarcón, Sofía Cabrera, Sofía Isabel Cabrera-Espín, Verónica Crespo-PereiraFuentes:googlescopusKnowledge based of an expert system using the horizontal analysis for financial statements of national, private tv companies in Ecuador
Conference ObjectAbstract: This paper presents the knowledge base of the Expert System using the horizontal analysis as a way oPalabras claves:Expert systems, Horizontal/trend analysis, Knowledge baseAutores:Ana Cecilia Vaca-Tapia, Francisco Campos-Freire, Francklin Rivas, Johnny Alejandro Aragón-PuetateFuentes:scopusVertical Financial Analysis of the Corporation of Radio y Televisión Española S.A. (RTVE) period 2018
Conference ObjectAbstract: From the compilation of the Balance Sheet and the Statement of Profit and Loss for the 2018 period oPalabras claves:economic study, Public television, Vertical methodAutores:Ana Cecilia Vaca-Tapia, Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopus