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Content Selection Trace Among Media Platforms
Conference ObjectAbstract: Audience choices in a new media environment are a persistent concern for all those involved in the cPalabras claves:Content, ECUADOR, media, Media ecology, Media platformsAutores:Jorge Cruz, Marco López-ParedesFuentes:scopusNeuromarketing as a New Methodology for Broadcasters: A Comparison of European Public and Private Channels
Conference ObjectAbstract: Neuromarketing becomes an allied methodology in market research, for communication and advertising dPalabras claves:Education, Neuromarketing, Public broadcasters, TRANSMEDIA, TVAutores:Jorge Cruz, Verónica Crespo-PereiraFuentes:scopus