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Content analysis of sensationalism and its incidence on the reactions from the audience: a look from at latin american youtubers
ArticleAbstract: This research analyzes the correspondence between the sensationalist content of the youtubers’ videoPalabras claves:audience, engagement, Sensationalism, YOUTUBE, YouTubersAutores:Andrea Ávila, Caroline ÁvilaFuentes:scopusNew scenarios for community communication. Opportunities and threats to the media and civil society organizations from the application of the new Ecuadorian regulatory framework
ReviewAbstract: This research analyzes the current situation of community and alternative media in relation to EcuadPalabras claves:Civil society, Communications Law, Community media, Democratization of communication, Political economy of communicationAutores:Caroline Ávila, Natalia GarcíaFuentes:scopusLINK BETWEEN SOCIAL RESPONSIBILITY AND COMMUNICATIONS IN LATIN AMERICAN COUNTRIES STUDY OF COMPANIES IN ECUADOR, COLOMBIA AND CHILE
ArticleAbstract: A key management element within companies is the link between their social responsibility and communPalabras claves:CHILE, COLOMBIA, COMMUNICATION, ECUADOR, institutionalization, Social responsibility, SustainabilityAutores:Ana María Durán, Caroline Ávila, Melita Vega, Orozco-Toro J.A., Retamal-Ferrada L.Fuentes:scopusQuantitative analysis of the convergence between public relations and sustainability: Application in Ecuadorian, Colombian, and Chilean businesses
ArticleAbstract: The present study examines the relationship between public relations management and sustainability iPalabras claves:Business, corporations, Latin America, public relations, SustainabilityAutores:Ana Duran, Ana María Durán, Caroline Ávila, Matus P., Melita Vanessa Vega Auquilla, Melita Vega, Orozco-Toro J.A.Fuentes:googlescopusThe effect of Rumors on the change of Voting Choice: Anger, fear, and uncertainty generated by rumors during election processes and their effect on the voters
ArticleAbstract: Rumors are a constant component of election campaigns; however, there have not been many studies onPalabras claves:election campaigns, Political communication, Political marketing, public opinion, RumorsAutores:Caroline Ávila, Gabriela CabreraFuentes:googlescopusThe influence of national cultures on CSR communication
ReviewAbstract: This paper shows the preliminary results of an exploratory study of a quantitative nature that aimsPalabras claves:CHILE, COLOMBIA, ECUADOR, Large companies, National culture, public relations, SustainabilityAutores:Ana María Durán, Caroline Ávila, Matus P., Melita Vega, Orozco-Toro J.A.Fuentes:scopus