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Inequality in ICT access and its influence on media competency
ArticleAbstract: Modern societies no longer focus their efforts only on the use of and access to ICT solutions, theyPalabras claves:Digital divide, INEQUALITY, information and communication technologies (ICT), Media competence, Media LiteracyAutores:Catalina Gonzalez-Cabrera, Cecilia UgaldeFuentes:scopusInstagram: The social network with the highest interaction to promote Ecuadorian tourist destinations
ArticleAbstract: The importance of the tourism industry and the level of income that it generates constitutes one ofPalabras claves:City brand, COMMUNICATION, engagement, TOURISMAutores:Cecilia Ugalde, Fausto Avila CampoverdeFuentes:scopusMobile advertising acceptance and use of mobile payment
ArticleAbstract: An assessment was made on the factors that influence mobile trust, perceived usefulness and attitudePalabras claves:Acceptance of mobile advertising, Mobile advertising, MOBILE DEVICES, Mobile marketing strategy, Mobile payment, Mobile trust, User attitudeAutores:Cecilia Ugalde, Soledad PonceFuentes:scopus