Mostrando 10 resultados de: 15
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Obra digital. Revista de comunicación, estudios mediáticos y procesos sociales(5)
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International Journal of Technology Marketing(1)
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Brand attachment toward functional, symbolic and hedonic brands
ArticleAbstract: Purpose: Fashionable brands need to develop brand attachment so that their consumers become fans andPalabras claves:ATTACHMENT, Brand, Cross-industry, positioningAutores:Cecilia Ugalde, Kuster-Boluda I., Vila-Lopez N.Fuentes:googlescopusBrand awareness and brand credibility as antecedents for brand attachment.
ArticleAbstract: Las marcas invierten mucho para promocionarse y generar credibilidad en sus consumidores para que esPalabras claves:APEGO, awareness, Brand, Cbkp_redibilidad, cbkp_redibilidade, cbkp_redibility, identification, intenção de compra, INTENCION DE COMPRA, Marca, NOTORIEDAD, Notoriedade, purchase intentionAutores:Cecilia Ugalde, Elísabet Mora, Inés Küster Boluda, Natalia Vila LópezFuentes:rraaeDoes communication improve with the use of social networks?
ArticleAbstract: As redes sociais vistas a partir de diferentes espaços indicam que para além dos problemas que podemPalabras claves:COMMUNICATION, comunicação, comunicacion, redes sociais, redes sociales, Social media, SOCIAL NETWORKSAutores:Cecilia UgaldeFuentes:rraaeHow Information and communications technology is used by Ecuadorian teachers and students
ArticleAbstract: This study analyzes some aspects of how ICT is used by high school teachers and students. A quantitaPalabras claves:digital literacy, educational technology, ict, Media competence, Media LiteracyAutores:Catalina Gonzalez-Cabrera, Cecilia Ugalde, Diana Rivera-Rogel, Gianella Carrión SalinasFuentes:scopusInequality in ICT access and its influence on media competency
ArticleAbstract: Modern societies no longer focus their efforts only on the use of and access to ICT solutions, theyPalabras claves:Digital divide, INEQUALITY, information and communication technologies (ICT), Media competence, Media LiteracyAutores:Catalina Gonzalez-Cabrera, Cecilia UgaldeFuentes:scopusInstagram: The social network with the highest interaction to promote Ecuadorian tourist destinations
ArticleAbstract: The importance of the tourism industry and the level of income that it generates constitutes one ofPalabras claves:City brand, COMMUNICATION, engagement, TOURISMAutores:Cecilia Ugalde, Fausto Avila CampoverdeFuentes:scopusRetos de las competencias digitales y alfabetización mediática para una educación abierta y en red
ArticleAbstract: Frente a la creciente importancia de las competencias digitales y la alfabetización mediática, ObraPalabras claves:Alfabetização midiática, alfabetización mediática, competencia digital, Digital competence, Educação em rede, Educación en red, ICTs, Media Literacy, Online education, ticAutores:Cecilia UgaldeFuentes:rraaeRevisión sistemática de literatura sobre el uso de redes sociales por personas de la tercera edad
ArticleAbstract: RESUMENLas redes sociales digitales han sido ampliamente estudiadas como medios de comunicación modePalabras claves:Autores:Cecilia Ugalde, Juan-Pablo Carvallo, María-Inés Acosta, Priscila ÁlvarezFuentes:rraaeMedia Competence Inequality in Regular and Flexible/Distance Education Systems
Conference ObjectAbstract: One of the goals of the Ecuadorian government is to reduce inequality in its society. With this goalPalabras claves:Digital divide, Distance education, ict, Media competence, Media LiteracyAutores:Catalina Gonzalez-Cabrera, Cecilia Ugalde, Lorena PiedraFuentes:scopusMedia Literacy in Primary Education. International perspective of level of literacy competence
ArticleAbstract: The knowledge society requires media literacy education of citizens, who need to be critical and resPalabras claves:diagnosis, Digital Media, Media competence, Media Literacy, Primary EducationAutores:Arenas-Fernández A., Cecilia Ugalde, da Mota Matos A.P., Ruíz R.G.Fuentes:scopus