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Obra digital. Revista de comunicación, estudios mediáticos y procesos sociales(5)
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Brand attachment toward functional, symbolic and hedonic brands
ArticleAbstract: Purpose: Fashionable brands need to develop brand attachment so that their consumers become fans andPalabras claves:ATTACHMENT, Brand, Cross-industry, positioningAutores:Cecilia Ugalde, Kuster-Boluda I., Vila-Lopez N.Fuentes:googlescopusBrand awareness and brand credibility as antecedents for brand attachment.
ArticleAbstract: Las marcas invierten mucho para promocionarse y generar credibilidad en sus consumidores para que esPalabras claves:APEGO, awareness, Brand, Cbkp_redibilidad, cbkp_redibilidade, cbkp_redibility, identification, intenção de compra, INTENCION DE COMPRA, Marca, NOTORIEDAD, Notoriedade, purchase intentionAutores:Cecilia Ugalde, Elísabet Mora, Inés Küster Boluda, Natalia Vila LópezFuentes:rraaeDoes communication improve with the use of social networks?
ArticleAbstract: As redes sociais vistas a partir de diferentes espaços indicam que para além dos problemas que podemPalabras claves:COMMUNICATION, comunicação, comunicacion, redes sociais, redes sociales, Social media, SOCIAL NETWORKSAutores:Cecilia UgaldeFuentes:rraaeHow Information and communications technology is used by Ecuadorian teachers and students
ArticleAbstract: This study analyzes some aspects of how ICT is used by high school teachers and students. A quantitaPalabras claves:digital literacy, educational technology, ict, Media competence, Media LiteracyAutores:Catalina Gonzalez-Cabrera, Cecilia Ugalde, Diana Rivera-Rogel, Gianella Carrión SalinasFuentes:scopusInequality in ICT access and its influence on media competency
ArticleAbstract: Modern societies no longer focus their efforts only on the use of and access to ICT solutions, theyPalabras claves:Digital divide, INEQUALITY, information and communication technologies (ICT), Media competence, Media LiteracyAutores:Catalina Gonzalez-Cabrera, Cecilia UgaldeFuentes:scopusInstagram: The social network with the highest interaction to promote Ecuadorian tourist destinations
ArticleAbstract: The importance of the tourism industry and the level of income that it generates constitutes one ofPalabras claves:City brand, COMMUNICATION, engagement, TOURISMAutores:Cecilia Ugalde, Fausto Avila CampoverdeFuentes:scopusSocial networks and new technologies
ArticleAbstract: Las redes sociales y nuevas tecnologías de la comunicación influyen cada vez más en distintos aspectPalabras claves:ict, Investigación, New Technologies, Novas tecnologias, NUEVAS TECNOLOGÍAS, pesquisa, redes sociais, redes sociales, RESEARCH, SOCIAL NETWORKS, ticAutores:Cecilia UgaldeFuentes:rraaeTeachers' perspectives for a critical agenda in media education post COVID-19. A comparative study in Latin America
ArticleAbstract: The COVID-19 pandemic in Latin America forced a transition from a face-to-face educational model toPalabras claves:alfabetización mediática, competencia digital, COMPETENCIA MEDIÁTICA, covid-19, Digital Skills, docencia, Educommunication, EDUCOMUNICACION, media competencies, Media Literacy, TeachingAutores:Andrada P., Catalina González-Cabrera, Cecilia Ugalde, Mateus J.C., Novomisky S.Fuentes:scopusMore than Communication, Culture
ArticleAbstract: La comunicación va más allá de los medios y mensajes, nos ayuda a dar forma a las relaciones socialePalabras claves:COMMUNICATION, comunicação, comunicacion, Creatividad, Creatividade, creativity, cultura, Culture, Realidad, Realidade, REALITYAutores:Cecilia UgaldeFuentes:rraaeRetos de las competencias digitales y alfabetización mediática para una educación abierta y en red
ArticleAbstract: Frente a la creciente importancia de las competencias digitales y la alfabetización mediática, ObraPalabras claves:Alfabetização midiática, alfabetización mediática, competencia digital, Digital competence, Educação em rede, Educación en red, ICTs, Media Literacy, Online education, ticAutores:Cecilia UgaldeFuentes:rraae