Mostrando 10 resultados de: 17
Publisher
Obra digital. Revista de comunicación, estudios mediáticos y procesos sociales(5)
Advances in Intelligent Systems and Computing(1)
Comunicar(1)
Espacios(1)
International Journal of Technology Marketing(1)
Área temáticas
Interacción social(9)
Procesos sociales(5)
Dirección general(4)
Comunicaciones(3)
Publicidad y relaciones públicas(3)
Área de conocimiento
Comunicación(5)
Marketing(5)
Pedagogía(3)
Análisis de redes sociales(2)
Educación superior(2)
Social networks and new technologies
ArticleAbstract: Las redes sociales y nuevas tecnologías de la comunicación influyen cada vez más en distintos aspectPalabras claves:ICT, Investigación, New Technologies, Novas tecnologias, NUEVAS TECNOLOGÍAS, pesquisa, redes sociais, redes sociales, RESEARCH, SOCIAL NETWORKS, ticAutores:Cecilia UgaldeFuentes:rraaeTeachers' perspectives for a critical agenda in media education post COVID-19. A comparative study in Latin America
ArticleAbstract: The COVID-19 pandemic in Latin America forced a transition from a face-to-face educational model toPalabras claves:alfabetización mediática, competencia digital, COMPETENCIA MEDIÁTICA, covid-19, Digital Skills, docencia, Educommunication, EDUCOMUNICACION, media competencies, Media Literacy, TeachingAutores:Andrada P., Catalina González-Cabrera, Cecilia Ugalde, Mateus J.C., Novomisky S.Fuentes:scopusBrand attachment toward functional, symbolic and hedonic brands
ArticleAbstract: Purpose: Fashionable brands need to develop brand attachment so that their consumers become fans andPalabras claves:ATTACHMENT, Brand, Cross-industry, positioningAutores:Cecilia Ugalde, Ines Kuster-Boluda, Kuster-Boluda I., Natalia Vila-Lopez, Vila-Lopez N.Fuentes:googlescopusBrand awareness and brand credibility as antecedents for brand attachment.
ArticleAbstract: Las marcas invierten mucho para promocionarse y generar credibilidad en sus consumidores para que esPalabras claves:APEGO, awareness, Brand, Cbkp_redibilidad, cbkp_redibilidade, cbkp_redibility, identification, intenção de compra, INTENCION DE COMPRA, Marca, NOTORIEDAD, Notoriedade, purchase intentionAutores:Cecilia Ugalde, Elísabet Mora, Inés Küster Boluda, Natalia Vila LópezFuentes:rraaeDoes communication improve with the use of social networks?
ArticleAbstract: As redes sociais vistas a partir de diferentes espaços indicam que para além dos problemas que podemPalabras claves:COMMUNICATION, comunicação, comunicacion, redes sociais, redes sociales, social media, SOCIAL NETWORKSAutores:Cecilia UgaldeFuentes:rraaeInstagram: The social network with the highest interaction to promote Ecuadorian tourist destinations
ArticleAbstract: The importance of the tourism industry and the level of income that it generates constitutes one ofPalabras claves:City brand, COMMUNICATION, engagement, TourismAutores:Cecilia Ugalde, Fausto Avila CampoverdeFuentes:scopusMobile advertising acceptance and use of mobile payment
ArticleAbstract: An assessment was made on the factors that influence mobile trust, perceived usefulness and attitudePalabras claves:Acceptance of mobile advertising, Mobile advertising, Mobile Devices, Mobile marketing strategy, Mobile payment, Mobile trust, User attitudeAutores:Cecilia Ugalde, Soledad PonceFuentes:scopusMedia Competence Inequality in Regular and Flexible/Distance Education Systems
Conference ObjectAbstract: One of the goals of the Ecuadorian government is to reduce inequality in its society. With this goalPalabras claves:Digital divide, Distance education, ICT, Media competence, Media LiteracyAutores:Catalina Gonzalez-Cabrera, Cecilia Ugalde, Lorena PiedraFuentes:scopusMedia Literacy in Primary Education. International perspective of level of literacy competence
ArticleAbstract: The knowledge society requires media literacy education of citizens, who need to be critical and resPalabras claves:diagnosis, Digital Media, Media competence, Media Literacy, Primary educationAutores:Arenas-Fernández A., Cecilia Ugalde, da Mota Matos A.P., Ruíz R.G.Fuentes:scopusMedia education in Ecuador. Exploration and description of a latent need
Book PartAbstract: Media literacy in Ecuador is in a process of growth. Studies have shown that the level of media litePalabras claves:Autores:Catalina González-Cabrera, Cecilia UgaldeFuentes:scopus