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Brand attachment toward functional, symbolic and hedonic brands
ArticleAbstract: Purpose: Fashionable brands need to develop brand attachment so that their consumers become fans andPalabras claves:ATTACHMENT, Brand, Cross-industry, positioningAutores:Cecilia Ugalde, Kuster-Boluda I., Vila-Lopez N.Fuentes:googlescopusMore than Communication, Culture
ArticleAbstract: La comunicación va más allá de los medios y mensajes, nos ayuda a dar forma a las relaciones socialePalabras claves:COMMUNICATION, comunicação, comunicacion, Creatividad, Creatividade, creativity, cultura, Culture, Realidad, Realidade, REALITYAutores:Cecilia UgaldeFuentes:rraae