Documentos de Cecilia Ugalde | REDI

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Publisher: "International Journal of Technology Marketing"

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Acceptance of mobile advertising(1)

MOBILE DEVICES(1)

Mobile advertising(1)

Mobile marketing strategy(1)

Mobile payment(1)

Mobile advertising acceptance and use of mobile payment

Abstract: An assessment was made on the factors that influence mobile trust, perceived usefulness and attitude

Palabras claves:

Acceptance of mobile advertising, Mobile advertising, MOBILE DEVICES, Mobile marketing strategy, Mobile payment, Mobile trust, User attitude

Cecilia Ugalde, Soledad Ponce