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Incidence of administrative tools and marketing in microenterprise development of the province of Santa Elena of Ecuador
ArticleAbstract: This qualitative and quantitative study was carried out to analyze the incidence of administrative tPalabras claves:administration, MARKETING, MICROENTERPRISE, Microenterprise developmentAutores:Marjorie M. Acosta, Melvin Leonardo López Franco, Sofía Georgina Lovato TorresFuentes:scopusMarketing's influence in the PYME's development in Ecuador
ArticleAbstract: El marketing digital ha marcado un gran cambio en la forma de cómo las empresas gestionan el marketiPalabras claves:digital marketing, ict, Marketing Digital, MIPYMES, MiSMEs, Tic'sAutores:Janina Paola Arteaga Cisneros, Marjorie M. Acosta, Verónica Carolina Coronel PérezFuentes:scopusThe marketing of social responsibility in the ecuadorian metallic sector
ArticleAbstract: The objective of the present investigation is the schematization of the concepts in the applicationPalabras claves:administration, MARKETING, Social responsibilityAutores:Jahaira Paola Buñay, JORGE LUIS CHABUSA VARGAS, Marjorie M. Acosta, Verónica Carolina Coronel PérezFuentes:scopus