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Brand positionaning in the profile citysexuales of the city of Guayaquil (Ecuador)
ArticleAbstract: A strategy of brand positioning based in a behavior segmentation for "citysexual" male profile was dPalabras claves:Citysexual, Frequency of purchase, positioningAutores:Carlos Luis Torres Briones, Diana Franco Cortázar, Karen Williams Medina, Miryam Gabriela Pacheco Rodríguez, Tatiana Dueñas LegardaFuentes:scopusIntangible management as a fundamental support in the development of new organizations
ArticleAbstract: The objective of the research is to analyze the components that make up the management of intangiblePalabras claves:Brand, COMMUNICATION, corporate image, HUMAN TALENT, Intangibles management, ReputationAutores:Méndez M.C., Miryam Gabriela Pacheco RodríguezFuentes:scopus