Intangible management as a fundamental support in the development of new organizations

Article

Abstract: The objective of the research is to analyze the components that make up the management of intangible

Palabras claves:

Brand, COMMUNICATION, corporate image, HUMAN TALENT, Intangibles management, Reputation

Autores:

Méndez M.C., Miryam Gabriela Pacheco Rodríguez

Fuentes:

scopus