Determinants of purchase intention in online Latin American consumers

Article

Abstract: The purpose of the study was to obtain the determinants that turn purchase intentions of online Lati

Palabras claves:

Digital consumer, Online consumer behavior, Online shopping, purchase intention

Autores:

Christian Wladimir Bermúdez, Erick Paul Murillo, Stalyn Celi, Stalyn Freddy Celi, Verónica Carolina Coronel Pérez, Verónica Coronel

Fuentes:

google

scopus