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Between Reason and Emotion: Socioemotional Intelligence as a Non-tangible Resource for Strategy, Operation, and Sustainability for the Family Business
Book PartAbstract: Financial and non-financial wealth in the family company has been a subject of discussion by severalPalabras claves:Family Business, innovation, Risk, SEIW matrix, STAKEHOLDERS, WEALTHAutores:Barbery-Montoya D.C., Carlos Luis Torres BrionesFuentes:scopusBrand positionaning in the profile citysexuales of the city of Guayaquil (Ecuador)
ArticleAbstract: A strategy of brand positioning based in a behavior segmentation for "citysexual" male profile was dPalabras claves:Citysexual, Frequency of purchase, positioningAutores:Carlos Luis Torres Briones, Diana Franco Cortázar, Karen Williams Medina, Miryam Gabriela Pacheco Rodríguez, Tatiana Dueñas LegardaFuentes:scopus