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Influential factors in electronic loyalty towards online tourism communities: Backpackers case
ArticleAbstract: In today's tourism market, information consumers demand, increasingly, online technological environmPalabras claves:Backpacker community, Electronic loyalty, Electronic satisfaction, Flow experience, Theoretical modelAutores:Mario Zambrano Paladines, Oscar José Alejo Machado, Paola Zambrano ProañoFuentes:googlescopusThe case study: An effective methodology for business research
ArticleAbstract: The case study is a qualitative research methodology that allows the obtaining of relevant informatiPalabras claves:Business research, Case study, Methodological toolAutores:Eduardo Andrés Guzmán Barquet, Oscar José Alejo MachadoFuentes:scopus