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IMCIC 2021 - 12th International Multi-Conference on Complexity, Informatics and Cybernetics, Proceedings(1)
BINDING RELATIONSHIP BETWEEN DIGITAL MARKETING STRATEGIES AND THE FAILURE OF SMEs. GUAYAQUIL CASE STUDY
ArticleAbstract: Every day, SMEs face various challenges to operate, in which the use of digital marketing strategiesPalabras claves:business failure, Business survival, digital marketing, Ecuadorian SMEsAutores:Yaimara Peñate SantanaFuentes:scopusMultivariate analysis of the university labor climate in virtual emergency education conditions due to the coronavirus pandemic
Conference ObjectAbstract: The global situation experienced due to the advance of the covid-19 pandemic and the requirements ofPalabras claves:Covid-19 pandemic, Multivariate analysis, Organizational culture, Virtual teaching, Work climate, Work stressAutores:Eulalia M.Villa González del Pino, Ramón Ángel Pons Murguía, Yaimara Peñate SantanaFuentes:scopusManagement based process as a determining factor in the strategic alignment at the University of Guayaquil
ArticleAbstract: Strategic alignment is a challenge in Higher Education Institutions. The absence of a management basPalabras claves:higher education, Process Management, Quality management, Strategic alignmentAutores:Alexandra M. Wilchesmedina, David X. Cárdenas-Giler, Dayana Lozada Núñez, Yaimara Peñate SantanaFuentes:scopusMarketing mix: a determinant factor of sme failure
ArticleAbstract: Marketing mix impact on SME failure is still not clare. This study use data from 200 SME of GuayaquiPalabras claves:business failure, Business survival, Marketing mix, Marketing strategies, SMEAutores:Dayana Lozada Núñez, Jazmin Arce Recalde, Nathaly Valentina Intriago Toledo, Yaimara Peñate SantanaFuentes:scopusRecords management at the Universidad of Guayaquil: Current situation and future challenges
ArticleAbstract: The importance of document management conceived as an agent in improving the quality of education hiPalabras claves:Diagnostic of the record management, Diagnóstico de gestión documental, DIRKS, GARP, Gestión documental, Gobernanza de la información, Information governance, Records managementAutores:Alexandra Wilches-Medina, David X. Cárdenas-Giler, Dayana Lozada Núñez, Yaimara Peñate SantanaFuentes:scopus