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Impact of social marketing strategies applied to the informal market in the city of guayaquil
ArticleAbstract: Informality is a concept that was born around the 70s, a term that was established by researcher KeiPalabras claves:Labor market, Social marketing, STRATEGIES, Street vendorsAutores:JORGE LUIS CHABUSA VARGAS, Mauricio Vicente Villacreses Cobo, Stephanie Marcela Delgado EstradaFuentes:scopusSOCIAL SNAPSHOT: ELEMENTS OF INFLUENCE ON STREET VENDING IN ZONE 8 OF ECUADOR
ArticleAbstract: The research presented is part of the FCI project “Improvement proposals for the urban, economic andPalabras claves:informal market, market research, street vending, zone 8Autores:Fernando Ponce Orellana, JORGE LUIS CHABUSA VARGAS, Rosa Inés Carrasco Reyes, Stephanie Marcela Delgado EstradaFuentes:scopus