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BRANDING AND STRATEGIC MARKETING, FUNDAMENTAL TOOLS FOR POSITIONING A UNIVERSITY BRAND IN THE MARKETPLACE
ArticleAbstract: Undoubtedly, when talking about branding and strategic marketing, it is to recognize that they are ePalabras claves:big businessmen, organization, strategic marketingAutores:Danilo Augusto Viteri Intriago, Izquierdo Morán A.M., Lisenia Karina Baque VillanuevaFuentes:scopusBusiness plan for the enterprises of popular and solidarity economy actors and organizations
ArticleAbstract: The primary objective of this research is to design the structure of a new business plan for the venPalabras claves:Business Plan, COMPANY, entrepreneurshipAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:scopusCURRENT SITUATION OF YOUNG ENTREPRENEURS IN ADMINISTRATIVE MANAGEMENT ISSUES
ArticleAbstract: Nowadays, a great number of entrepreneurs, day by day go out to the streets or to their businesses tPalabras claves:Administrative Management, diagnosis, entrepreneurshipAutores:Izquierdo Morán A.M., Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:scopusGeneration of added value through digital marketing in msmes
ArticleAbstract: Currently, Mipymes present great challenges with the accelerated technological transformation causedPalabras claves:digital marketing, MIPYMES, Value addedAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:googlescopusOrganizational design to improve work performance at the vÉlez carriel quevedo agency
ArticleAbstract: The work performance is introduced in various organizational forms in a company, be these small, medPalabras claves:Creative strategy, Evaluation, Organizational design, Organizational structure, Work performanceAutores:Aída Margarita Izquierdo Morán, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:scopusMETHODOLOGICAL STRUCTURE OF A STRATEGIC PLAN TO IMPROVE SALES IN MIPYMES OF THE QUEVEDO CANTON
ArticleAbstract: Strategic planning is a very important tool that helps the management of the organization, since itPalabras claves:MIPYME, planning, Strategic direction, Strategic PlanningAutores:Aída Margarita Izquierdo Morán, Intriago D.A.V., Lisenia Karina Baque VillanuevaFuentes:scopusMarketing strategies for the commercialization of biodegradable cleaning and cleaning products from the quibisa company
ArticleAbstract: Marketing has become a fundamental tool to market products to potential markets and position companiPalabras claves:Market, MARKETING PLAN, positioning, STRATEGIESAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Sheylla Ariana Zambrano NavarreteFuentes:scopusUse of neutrosophy for the detection of operational risk in corporate financial management for administrative excellence
ArticleAbstract: Operational risk is linked to the financial risks of companies. Financial risks are identified as cbPalabras claves:administrative excellence, Business success, Decision Making, FINANCIAL RISK, Neutrosophy, profitability - riskAutores:Aída Margarita Izquierdo Morán, Intriago D.A.V., Jorge Antonio Acurio Armas, Lisenia Karina Baque Villanueva, Luis Rodolfo Manosalvas Gómez, Lyzbeth Kruscthalia Álvarez Gómez, María Azucena Mendoza AlcívarFuentes:googlescopusStrategic marketing for the business positioning of toÑito washing machine and lubricator in the quevedo canton
ArticleAbstract: Currently organizations are developing competitively in the business market, where they must not onlPalabras claves:Action plan, Marketing mix, positioning, STRATEGIESAutores:Aída Margarita Izquierdo Morán, Eulisis Fraterno García Almeida, Lisenia Karina Baque Villanueva, Raúl Comas-RodríguezFuentes:scopusThe transformational leadership, sustainable key for the development of ecuadorian companies. A neutrosophic psychology approach
ArticleAbstract: The study of leadership is a fairly recurring topic in the scientific literature in recent years. SoPalabras claves:neutrosophic crisp personality, neutrosophical psychology theory, Neutrosophy, Transformational leadershipAutores:Aída Margarita Izquierdo Morán, Lisenia Karina Baque Villanueva, María Azucena Mendoza, Rosanna SalcedoFuentes:googlescopus