Mostrando 6 resultados de: 6
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Iberian Conference on Information Systems and Technologies, CISTI(3)
CISCI 2022 - Vigesima Primera Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, Decimo Noveno Simposium Iberoamericano en Educacion, Cibernetica e Informatica - Memorias(1)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(1)
Revista Latina de Comunicacion Social(1)
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Interacción social(5)
Dirección general(3)
Escuelas y sus actividades; educación especial(2)
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Derechos civiles y políticos(1)
Origen
scopus(6)
Analysis of communication factors influencing customer loyalty among university students
ArticleAbstract: For all types of organisations, having a portfolio of loyal customers has become the social, economiPalabras claves:Communication channels, Institutional affiliation, Loyalty, SERVICES, STUDENTS, universityAutores:Andrea Victoria Velásquez Benavides, Mónica Elizabeth Abendaño Ramírez, Vanessa K. Duque-RengelFuentes:googlescopusComunicación y marketing digital: carrera tecnológica emergente en el contexto de la COVID-19. Alternativa en la educación superior en Ecuador
Conference ObjectAbstract:Palabras claves:Autores:Fanny Y. Paladines-Galarza., Jhon F. Rodríguez, Tandazo M.F., Vanessa K. Duque-RengelFuentes:googlescopusCrisis Communication in Times of COVID-19: Ecuadorian university case study
Conference ObjectAbstract: This exploratory study was born in order to identify the potential and effectiveness of social mediaPalabras claves:covid-19, Crisis Communication, ECUADOR, Social media, universityAutores:Karina Paola Valarezo Gonzalez, Vanessa K. Duque-RengelFuentes:googlescopusGovernment communication and social networks during the 2020 pandemic in Ecuador: human rights and educational content
ArticleAbstract: COVID-19 in Ecuador created great challenges in various areas, including the generation and disseminPalabras claves:covid-19, ECUADOR, Education, National COE, TwitterAutores:Carmelo Márquez-Domínguez, CARMEN BAYAS ZAMBRANO, Carmen Marieta Bayas Zambrano, Ketty Daniela Calva-Cabrera, Vanessa K. Duque-RengelFuentes:googlescopusGovernment communication on Twitter during the COVID-19 pandemic in Ecuador
Conference ObjectAbstract: The management of government communication in crisis situations is a key piece to guarantee the emisPalabras claves:CORONAVIRUS, Crisis management, ecuadorian government, Social mediaAutores:Carmelo Márquez-Domínguez, Ketty Daniela Calva-Cabrera, Vanessa K. Duque-RengelFuentes:googlescopusRelationship between the use of social media of the universities of Ecuador Vs. the consumption of millennials
Conference ObjectAbstract: The objectives of this study are A) To analyze the scope of the communication management strategiesPalabras claves:COMMUNICATION, MILLENNIALS, Social media, universitiesAutores:Andrea Victoria Velásquez Benavides, Jhon Rodriguez-Castillo, Mónica Elizabeth Abendaño Ramírez, Vanessa K. Duque-RengelFuentes:googlescopus