Mostrando 10 resultados de: 13
Filtros aplicados
Publisher
Frontiers in Psychology(2)
2019 IEEE Technology and Engineering Management Conference, TEMSCON 2019(1)
Academy of Accounting and Financial Studies Journal(1)
Academy of Strategic Management Journal(1)
Corporate Governance (Bingley)(1)
Área temáticas
Publicidad y relaciones públicas(6)
Interacción social(4)
Juegos y deportes al aire libre(2)
Ética del trabajo(2)
Artes escénicas y recreativas(1)
Creativity: An intangible capital generating competitive quality in the Spanish advertising industry
ArticleAbstract: Advertising rankings have a high impact on the advertising industry, where creativity is one of thePalabras claves:Advertising agencies, COMPETITIVENESS, creativity, positioning, RANKINGAutores:Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Tobar Pesantez Luis BayardoFuentes:scopusEmployee happiness in the industry 4.0 Era: Insights from the spanish industrial sector
Conference ObjectAbstract: In recent years, the study of organizational and employee happiness has become a prevalent and increPalabras claves:Employee Happiness, income, industry 4.0, Spanish Case Study, work-life balanceAutores:E. A.T., Estela Núñez-Barriopedro, Evans R.D., Rafael Ravina-RipollFuentes:scopusDigitalization in B2B marketing: omnichannel management from a PLS-SEM approach
ArticleAbstract: Purpose: The purpose of this paper is to establish a reference model that will allow us to understanPalabras claves:Business-to-business, Customer experience, Customer loyalty, Digitalization, Industrial buyer, Industrial purchasing, Loyalty, Omnichannel managementAutores:Alonso-Garcia J., Cuesta-Valiño P., Estela Núñez-Barriopedro, Pablo-Martí F.Fuentes:scopusNew Trends in Marketing Aimed at the Fourth Sector in the Fashion Industry
Book PartAbstract: In the current environment, markets are becoming increasingly globalized and more competitive. So, oPalabras claves:ECOALF, Fashion industry, Fourth Sector, MARKETING, SustainabilityAutores:Estela Núñez-Barriopedro, Llombart Tárrega M.D.Fuentes:scopusHappiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production
ArticleAbstract: The overarching call to action represented by the sustainable development goals (SDGs) calls for newPalabras claves:Behaviours, brand orientation, happiness management, Norms, responsible, Sem, sustainable production, VALUESAutores:Almorza-Gomar D., Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Tobar Pesantez Luis BayardoFuentes:scopusOmnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps
ArticleAbstract: In recent years, academics and professionals have proposed omnichannel management as the best approaPalabras claves:B2B, Fuzzy Cognitive Maps, Omnichannel management, What-ifAutores:Alonso-Garcia J., Estela Núñez-Barriopedro, Pablo-Martí F.Fuentes:scopusInfluence and relationship between branded content and the social media consumer interactions of the luxury fashion brand manolo blahnik
ArticleAbstract: Social networks are particularly significant in marketing and advertising because they provide platfPalabras claves:Branded Content, COMMUNICATION, content analysis, Customer relationship management, engagement, facebook, Fashion brands, fashion marketing, Social media, SOCIAL NETWORKSAutores:Bonilla-Del-río M., Castillo-Abdul B., Estela Núñez-BarriopedroFuentes:scopusManagement of Loyalty and Its Main Antecedents in Sport Organizations: A Systematic Analysis Review
ArticleAbstract: Sports management is booming, thanks to society’s growing interest in sports in general. This work pPalabras claves:Commitment, Loyalty, SATISFACTION, Service quality, sport management, Systematic Review, trustAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Loranca-Valle C., Rodríguez P.G.Fuentes:scopusTowards a happy, creative and social higher education institution: The case of non-profit marketing and business creation subjects at the university of cadiz
ArticleAbstract: One of the social responsibilities university professors of a Marketing class should have is to provPalabras claves:Collaborative learning, happiness, Historical Debate, Teaching Innovation StrategyAutores:Estela Núñez-Barriopedro, Galiano-Coronil A., Rafael Ravina-Ripoll, Tobar Pesantez Luis BayardoFuentes:scopusQuality Management as a key strategy for happiness in federation-based sport
ArticleAbstract: The relationship between sport and happiness has been proven on many occasions. On this way, physicaPalabras claves:federations, happiness, Karate, perceived quality, SATISFACTION, Social relationships, SPORT, trustAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Valle C.L.Fuentes:scopus