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A public service management model as an antecedent for citizen satisfaction and fiscal policy
ArticleAbstract: Purpose: The study of citizens' perceptions of the performance of public services and their relationPalabras claves:happiness, management, public marketing, public service, SEM model, TAXESAutores:Estela Núñez-Barriopedro, López-Sanz J.M., Loranca-Valle M.C., Penelas-Leguía A.Fuentes:scopusCreativity as an indicator of business competitiveness in the Mexican advertising landscape
ArticleAbstract: Advertisement rankings have a high repercussion in the advertising industry. Creativity is one of thPalabras claves:Advertising agencies, COMPETITIVENESS, positioning, Ranking creativity, TendencyAutores:Estela Núñez-Barriopedro, García-Martín J., Rafael Ravina-RipollFuentes:scopusCreativity: An intangible capital generating competitive quality in the Spanish advertising industry
ArticleAbstract: Advertising rankings have a high impact on the advertising industry, where creativity is one of thePalabras claves:Advertising agencies, COMPETITIVENESS, creativity, positioning, RANKINGAutores:Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Tobar Pesantez Luis BayardoFuentes:scopusDigitalization in B2B marketing: omnichannel management from a PLS-SEM approach
ArticleAbstract: Purpose: The purpose of this paper is to establish a reference model that will allow us to understanPalabras claves:Business-to-business, Customer experience, Customer loyalty, Digitalization, Industrial buyer, Industrial purchasing, Loyalty, Omnichannel managementAutores:Alonso-Garcia J., Cuesta-Valiño P., Estela Núñez-Barriopedro, Pablo-Martí F.Fuentes:scopusGestión de calidad como estrategia clave de la felicidad en el deporte federado
ArticleAbstract: La relación entre el deporte y la felicidad es un hecho probado en multitud de ocasiones. El ejercicPalabras claves:calidad percibida; perceived quality, Confianza; Trust, DEPORTE; SPORT, federaciones; federations, felicidad; happiness, kárate; karate, relaciones sociales; social relationships, satisfacción; satisfactionAutores:Cristina Loranca Valle, Estela Núñez-Barriopedro, Pedro Cuesta-ValiñoFuentes:rraaeHappiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production
ArticleAbstract: The overarching call to action represented by the sustainable development goals (SDGs) calls for newPalabras claves:Behaviours, brand orientation, happiness management, Norms, responsible, Sem, sustainable production, VALUESAutores:Almorza-Gomar D., Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Tobar Pesantez Luis BayardoFuentes:scopusHappiness perception in Spain, a SEM approach to evidence from the sociological research center
ArticleAbstract: In the current study, we examined the relationship between perceived person happiness and factors thPalabras claves:ECONOMIC SITUATION, happiness, life satisfaction, Political situation, Sem, Socio-demographic characteristicsAutores:E. A.T., Estela Núñez-Barriopedro, Rafael Ravina-RipollFuentes:scopusHow Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
ArticleAbstract: Federations are concerned about attracting new sportsmen and sportswomen and increasing the number oPalabras claves:Commitment, Consumer satisfaction, engagement, happiness, Loyalty, meaningful, Quality, SemAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Rodríguez P.G.Fuentes:scopusIberoamerican advertising ranking: Which top agencies?
ArticleAbstract: The aim of this paper is to analyze the relative position of advertising agencies in Latin America,Palabras claves:Advertising agencies, Advertising award festivals, RANKING, Ranking design, Spot rankingAutores:Estela Núñez-Barriopedro, González del Valle Brena A.Fuentes:scopusInfluence and relationship between branded content and the social media consumer interactions of the luxury fashion brand manolo blahnik
ArticleAbstract: Social networks are particularly significant in marketing and advertising because they provide platfPalabras claves:Branded Content, COMMUNICATION, content analysis, Customer relationship management, engagement, facebook, Fashion brands, fashion marketing, Social media, SOCIAL NETWORKSAutores:Bonilla-Del-río M., Castillo-Abdul B., Estela Núñez-BarriopedroFuentes:scopus