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Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production
ArticleAbstract: The overarching call to action represented by the sustainable development goals (SDGs) calls for newPalabras claves:Behaviours, brand orientation, happiness management, Norms, responsible, Sem, sustainable production, VALUESAutores:Almorza-Gomar D., Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Tobar Pesantez Luis BayardoFuentes:scopusHow Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
ArticleAbstract: Federations are concerned about attracting new sportsmen and sportswomen and increasing the number oPalabras claves:Commitment, Consumer satisfaction, engagement, happiness, Loyalty, meaningful, Quality, SemAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Rodríguez P.G.Fuentes:scopusModel based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty
ArticleAbstract: Purpose: The main aim of this work is to design a model in which service quality receives satisfactiPalabras claves:happiness, Karate, Loyalty, PLS, SATISFACTION, Sem, Service quality, sport management, trustAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Loranca-Valle C., Penelas-Leguía A.Fuentes:scopusPerception of advertisements for healthy food on social media: Effect of attitude on consumers’ response
ArticleAbstract: The growing concern for health is currently a global trend, so promoting healthy products is an oppoPalabras claves:attitude, Consumer response, healthy food, Hedonic value, intention, Social media advertising, SOCIAL NETWORKS, Utilitarian valueAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.Fuentes:scopusQuality Management as a key strategy for happiness in federation-based sport
ArticleAbstract: The relationship between sport and happiness has been proven on many occasions. On this way, physicaPalabras claves:federations, happiness, Karate, perceived quality, SATISFACTION, Social relationships, SPORT, trustAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Valle C.L.Fuentes:scopusThe effectiveness of humor in advertising: Analysis from an international scope
ArticleAbstract: In advertising, as in marketing, different advertising techniques are used to achieve the objectivesPalabras claves:Advertising, Agencies, Culture, EFFECTIVENESS, Humor, international, managementAutores:Estela Núñez-Barriopedro, Klusek K., Tobar Pesantez Luis BayardoFuentes:googlescopusThe impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy
ArticleAbstract: The purpose of this paper is to contribute to knowledge on the impact of corporate social responsibiPalabras claves:Corporate social responsibility, Image, Loyalty, Quality, Retail, SATISFACTION, socially responsible, Sustainable DevelopmentAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.Fuentes:scopusThe role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies
ArticleAbstract: Purpose: The study of the background to programmatic advertising is of great interest in the contextPalabras claves:Cookies, digital marketing, Internet usage, Perceived annoyance, Perceived usefulness, PLS-SEM model, privacy, Programmatic advertising, UsabilityAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Mansori-Amar S.Fuentes:scopus