The effectiveness of humor in advertising: Analysis from an international scope

Article

Abstract: In advertising, as in marketing, different advertising techniques are used to achieve the objectives

Palabras claves:

Advertising, Agencies, Culture, EFFECTIVENESS, Humor, international, management

Autores:

Estela Núñez-Barriopedro, Klusek K., Tobar Pesantez Luis Bayardo

Fuentes:

google

scopus