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2019 IEEE Technology and Engineering Management Conference, TEMSCON 2019(1)
Academy of Accounting and Financial Studies Journal(1)
Academy of Strategic Management Journal(1)
Corporate Social Responsibility and Environmental Management(1)
Journal of Entrepreneurship Education(1)
Creativity: An intangible capital generating competitive quality in the Spanish advertising industry
ArticleAbstract: Advertising rankings have a high impact on the advertising industry, where creativity is one of thePalabras claves:Advertising agencies, COMPETITIVENESS, creativity, positioning, RANKINGAutores:Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Tobar Pesantez Luis BayardoFuentes:scopusGestión de calidad como estrategia clave de la felicidad en el deporte federado
ArticleAbstract: La relación entre el deporte y la felicidad es un hecho probado en multitud de ocasiones. El ejercicPalabras claves:calidad percibida; perceived quality, Confianza; Trust, DEPORTE; SPORT, federaciones; federations, felicidad; happiness, kárate; karate, relaciones sociales; social relationships, satisfacción; satisfactionAutores:Cristina Loranca Valle, Estela Núñez-Barriopedro, Pedro Cuesta-ValiñoFuentes:rraaeEmployee happiness in the industry 4.0 Era: Insights from the spanish industrial sector
Conference ObjectAbstract: In recent years, the study of organizational and employee happiness has become a prevalent and increPalabras claves:Employee Happiness, income, industry 4.0, Spanish Case Study, work-life balanceAutores:E. A.T., Estela Núñez-Barriopedro, Evans R.D., Rafael Ravina-RipollFuentes:scopusTowards a happy, creative and social higher education institution: The case of non-profit marketing and business creation subjects at the university of cadiz
ArticleAbstract: One of the social responsibilities university professors of a Marketing class should have is to provPalabras claves:Collaborative learning, happiness, Historical Debate, Teaching Innovation StrategyAutores:Estela Núñez-Barriopedro, Galiano-Coronil A., Rafael Ravina-Ripoll, Tobar Pesantez Luis BayardoFuentes:scopusQuality Management as a key strategy for happiness in federation-based sport
ArticleAbstract: The relationship between sport and happiness has been proven on many occasions. On this way, physicaPalabras claves:federations, happiness, Karate, perceived quality, SATISFACTION, Social relationships, SPORT, trustAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Valle C.L.Fuentes:scopusThe effectiveness of humor in advertising: Analysis from an international scope
ArticleAbstract: In advertising, as in marketing, different advertising techniques are used to achieve the objectivesPalabras claves:Advertising, Agencies, Culture, EFFECTIVENESS, Humor, international, managementAutores:Estela Núñez-Barriopedro, Klusek K., Tobar Pesantez Luis BayardoFuentes:googlescopusThe impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy
ArticleAbstract: The purpose of this paper is to contribute to knowledge on the impact of corporate social responsibiPalabras claves:Corporate social responsibility, Image, Loyalty, Quality, Retail, SATISFACTION, socially responsible, Sustainable DevelopmentAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.Fuentes:scopus