Creativity: An intangible capital generating competitive quality in the Spanish advertising industry

Article

Abstract: Advertising rankings have a high impact on the advertising industry, where creativity is one of the

Palabras claves:

Advertising agencies, COMPETITIVENESS, creativity, positioning, RANKING

Autores:

Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Tobar Pesantez Luis Bayardo

Fuentes:

scopus